Navigation
If your site has a navigation menu, use keywords to link the pages listed in the navigation menu.
Keywords in URLs
Use keywords in the URLs to gain a good search result position
Number of Pages
Keep adding new pages and information to your site. Publish news, press releases, articles, how-to-articles, tips and resources, etc. This will help for gaining rank.
Optimize for one keyword/page
Try optimizing your page for one keyword phrase. Keep the numbers less dont try to optimize a page for 5-10 phrases.
optimizing your home page
Optimize the home page of your site for important keyphrases. Home page is most likely to get to the top of search engine lists.
Showing posts with label internal ranking factors. Show all posts
Showing posts with label internal ranking factors. Show all posts
Wednesday, August 19, 2009
Wednesday, August 12, 2009
Internal Ranking Factors - Part 1
Internal and External ranking factors influence your position in search engine results. Let's review the internal factors.
Title Tag
Most important tag for Search Engines. The targeted keywords you choose must be used in this tag. Important keywords must be placed in the title tag.Limit the length of the title as the search engines displays the first 50-80 characters of the title tag.
Description Meta tag
This tag should be brief but it should be informative as this appears in the search engine results. It must contain keywords that is displayed in the title as well.
Keywords Meta tag
Keywords meta tag does not influence the search engine listings. Most people ignore this tag. You could use the keywords used in the page content.
Keywords in links
Use your targeted keywords in the inbound and outbound links this can slightly improve your page rank.
ALT attribute in images
The "Alternative Text" of images that are linked to other pages is counted by the search engines. You should use the keywords in ALT attribute.
Content on a page
The page content must have 500-3000 words. More number of words increase the search engine visibility.
Keyword Density
Keyword Density is a measure of keyword expressed as a percentage. For example if you are using the keyword "software" 6 times on a page containing 100 words then the keyword density is 6%.
The keyword density is one of the critical factor. If low, the search engines may not consider. If high, search engines may think spam. High keyword density or low keyword density will lower your webpage position in the search engine listings.
Keyword Placement
The targeted keyword or keyphrase must be closer or in the beginning of a paragraph so that it appears more important. Use the targeted keyword in H1 & H2 tags. Search Engines pay more attention to these tags.
Title Tag
Most important tag for Search Engines. The targeted keywords you choose must be used in this tag. Important keywords must be placed in the title tag.Limit the length of the title as the search engines displays the first 50-80 characters of the title tag.
Description Meta tag
This tag should be brief but it should be informative as this appears in the search engine results. It must contain keywords that is displayed in the title as well.
Keywords Meta tag
Keywords meta tag does not influence the search engine listings. Most people ignore this tag. You could use the keywords used in the page content.
Keywords in links
Use your targeted keywords in the inbound and outbound links this can slightly improve your page rank.
ALT attribute in images
The "Alternative Text" of images that are linked to other pages is counted by the search engines. You should use the keywords in ALT attribute.
Content on a page
The page content must have 500-3000 words. More number of words increase the search engine visibility.
Keyword Density
Keyword Density is a measure of keyword expressed as a percentage. For example if you are using the keyword "software" 6 times on a page containing 100 words then the keyword density is 6%.
The keyword density is one of the critical factor. If low, the search engines may not consider. If high, search engines may think spam. High keyword density or low keyword density will lower your webpage position in the search engine listings.
Keyword Placement
The targeted keyword or keyphrase must be closer or in the beginning of a paragraph so that it appears more important. Use the targeted keyword in H1 & H2 tags. Search Engines pay more attention to these tags.
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