Bounce Rate - Page Load Factor

A visitor is expected to wait 3-5 seconds to check your landing page as 3-second usability test is related to the page load factor.

Page Loading Time: One of the important factor for bounce rate is your landing page loading time. Flash based websites generally takes longer time to download as they need to download a large quantity of data. If the visitor has to wait for a longer time before experiencing content/visuals they are more likely to bounce.