Lower Bounce Rates = Right Audience

Why should you lower your bounce rate?

Say if you have 1,00,000 unique visits to your website but you have a 70% bounce rate which means 70% of your traffic is useless. Your website has failed to engage with visitors.

Measuring unique visits is an useful metric for marketing. However having a low bounce rate you can stay assured that you are reaching the right audience.

Remove duplicate pages in your website

Duplicate Pages is one the technical issue that will lead to crawling problems. If you have content on your site that appears at different URLs in the same site, then search engine will not index that page.

This is a common problem with CMS or any ecommerce websites that uses dynamic URLs.

When search engine crawlers index these pages they spend more time comparing the pages with same content on your website and they might not have much time to access pages that are non-duplicates.

Take some time and remove duplicate pages.

Let's discuss more on tips to avoid duplicate pages in the next couple of sessions...