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How To Explode Your Online Business With One-Way Link Building Strategies

Link Building Through Article Marketing - 7 Must Know Tips

By: Rex Bush Certfied Search Engine Marketer


1. Keywords

Go to SEO Book.com. You’ll find a free keyword tool. Play around with it. Find some keywords that are popular to your subject area. Use them for topics. Work the keyword in a number of times in the article. Use it in the headline.

2. Titles

Article titles or headlines are critical. One of my first articles that I published with Ezine had a very bland title. It got very few views and was published very few times. Then I read Rosalind Gardner’s “Super Affiliate Handbook” and everything changed. She has a great piece on creating interesting article titles. She calls it “The ‘Secret’ Ingredient Every Article Needs.”

Use numerals in the titles. For example, “8 ways to…” or “7 tips to….” And use words like “avoid,” “how to,” “tips” or secrets”. You can probably find some sources on the internet with ideas on headline writing.

Creating snazzy titles is “must know” information so don’t neglect it.

3. Use Proper Grammar and Punctuation

You want webmasters to pick up your articles and post them on their websites and blogs. They may be turned off by bad grammar or incorrect punctuation. Your article will reflect on their site. So make it look good. Use Microsoft Word or WordPerfect and keep the spell checker and grammar checker on at all times.

4. Proofread

James Michener used to say he was not a great writer but he was a great proofreader. After your article is finished, print it out. It is much easier to spot errors on the printed page. Get a red pen. Read the article slowly and carefully. Pretend you are someone else. A competitor, for example. She would find errors in your text. You can do the same. Fix them.

5. Article Submission

There are hundreds of places to submit your article. My current favorites are Ezinearticles.com and Isnare.com.

Ezinearticles has a minimum word requirement of 250 but is very strict about its editorial guidelines. I have published articles at Ezinearticles.com and each article gets a PR (page rank) 2 from Google. This is good. Very good actually. And Ezinearticles is basically the Harvard Law Review of article publishing.

Isnare.com has a minimum word requirement but is much more relaxed editorially. I find I can publish more articles for my time with Isnare even with the higher word requirement. With Ezinearticles I am continually rewriting to meet their strict standards.

There are many other article repository sites and you can find them with a simple search on Google.

6. Distribution

Just getting the article published in a repository is only half the battle. Some webmasters will pick up your articles from the repositories. But, ideally, you want the broadest possible distribution for your article because that way more webmasters become aware of it and publish it.

One way to do that is through “article announcement lists.” These are mostly Yahoo Groups. You can find them through a search on Yahoo. David Viney also publishes a list on page 159 of his very fine book “Getting to the Top on Google.”

For my purposes I have found I get the broadest possible distribution when I publish at Isnare.com. For a small fee ($2.00 per piece) they send the article out to gazillions of sites. And, I start noticing the inbound links multiplying more rapidly. So I pay the $2.00 and feel it is worth the money.

There are other methods of achieving broad distribution. There is software that Rosalind Gardner recommends and claims to use herself that does the same thing. It is rather pricey but if you are writing a lot of articles maybe it is worth the money

7. Resource Box

This is the area after the article where you can put your info. The article is your “give” and the resource box is your “take” as they say at Ezinearticles. There is a whole technology on how to write a concise effective resource box to maximize your return. You can find some great articles on it at Ezinearticles.com. Be sure to include one of the main keywords from your site in your link’s “anchor text.”

Conclusion

Article marketing can generate massive numbers of inbound links. A nice side benefit is that they will also bring you traffic. It takes some time to learn but it is a solid link building and marketing strategy.

Article Marketing = Targeted Traffic

Article Marketing is the best way to generate targeted traffic to your website.

By writing articles and distributing them you can decide who will see your content and redirecting them to the page where you want them to take action

Articles are read by people who look out for some information or search for solutions to their problems. The link in your author resource box will help them to know more about your products/services.

Article Marketing : The Author Resource Box

Here is an article by Christopher M. Knight

The author explains about the essential and the optional items that needs to be in your resource box. Here goes the article..

If you want to really make your article "SELL" then you've got to craft the perfect RESOURCE BOX. This is the "author bio" that is below your article body and it's also known as your "SIG" (short for SIGnature).

Here are the essential items that should be in your RESOURCE BOX:

* Your Name: You'd be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box.
* Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/
* Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition).
* Your Call To Action: You've got them warmed up and now it's time to lead them to BUY from you or visit your website. This is where you "Ask For The Sale." Best to only give (1) specific call to action.

Here are some optional items you could include in your RESOURCE BOX:

* Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you're going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the "join" address.
* Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution.
* A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article.
* Your email autoresponder: I'm not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990's and has now run its course.
* An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term "Article Marketing," I'd link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple.

What NOT to include in your RESOURCE BOX:

* A listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. Best to only post ONE URL that is related to the topic of your article.
* A listing of every accomplishment you've achieved to date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified.
* Advertisements or pitches for products that are not relevant to the topic of your article.
* Keep the size of your resource box so that it's no larger than 15% of your total article size. Too often I see resource boxes that are 50% of the size of the total article and this is abusive.

Your Perfect Resource Box Conclusion:

The BODY of your article is where you "GIVE" and the RESOURCE BOX is where you get to "TAKE" for your article marketing gift of information. The resource box is the "currency of payment" you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action.

About The Author:

Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

List of Article Directories

Article Marketing

One of the popular Link Building techniques is article marketing. Link Building helps you to get maximum exposure to your business and the products/services you offer.

Article marketing involves writing articles and then publish them in the article directories around the Internet to generate business for your company. Choose a topic relevant to your business, this will help people find how can they benefit from your products/services.

When your article gets published in hundreds of different websites people who search for information related to your article will be able to link to your website. This will increase your website traffic and likely increase in your sales conversion.

You can write articles on your won or you can hire someone to write the articles for you.

Smile & Move

Article Marketing

"Article Marketing remains one of the best ways to draw your target market to your website and convince them that you are the best answer to their needs. Yes - even now with all of the concerns about duplicate content. We continue to see great results and so can you." - Nicole Dean & Kelly McCausey, Easy Article Marketing Authors

Article Marketing is the efficient way to promote your business. By writing articles and submitting them in the article directories you can increase the traffic to your website, get more visibility in the search engines and get more sales.

Here goes 12 tips for Writing Articles on the Internet by David McKenzie

1. Use lots of white space. People like to read in 'chunks' of information so have lots of space in your background.

2. Use short paragraphs. Following on from tip 1 keep it short and let your visitor read little pieces of information at a time.

3. Use the occasional exclamation mark (!) to get your readers attention. But please do not over use this as many people now appear to be doing.

4. Ask a question so that your visitor will read on to find the answer. This keeps the readers attention focussed.

5. Put a lot of thought and effort into your heading. If the heading does not get the visitors attention straight away then they will just move on and not even read your article. Try 'The 7 Secrets to Successfully breeding Cane Toads' rather than 'How to breed cane toads'.

6. Use bullets to quickly outline a number of points that may be important in your article. Readers can scan through these.

7. Use numbers if this is appropriate for writing an article. For example the way I am writing this article.

8. Outline the benefits to your reader. They want to know what they can get out of reading the article so portray the benefits of what you are writing about.

9. Do not waffle. This is never more important than on the internet. People get bored quickly and there are a million other articles they could be reading instead of yours. Get to the point quickly - in the very 1ST line!

10. Target your article. Make it on one topic only and stick to the topic. Do not try to write about 2 or 3 things in the same article. Keep your focus on one topic to keep the interest of your reader.

11. Conclude with a strong message. A message that summarises your article or gets your reader to take further action.

12. Finally, be humble. People admire people who are humble. Do not talk down to your readers.

Learn as much as you can about writing on the internet. It really is different to writing in the offline world. Read as many articles as you can and see which ones you find easier to read.

David McKenzie is the author of a new e-book titled "How To Write Free Articles and Market Them With a $0 Marketing Budget" http://www.brisney.com/how-to-write-free-articles.htm or email to: mailto:brisney@brisney.com

Why Link Building Is So Important for SEO?

Link Building is very important for SEO because Search Engine Optimization(SEO) adheres to the 80/20 rule. 20% comes from on-page optimization that includes altering title tags, meta description, h1 tags etc.. And the major 80% comes from link building.

The above rule illustrates the value of Link Building. We discussed about buying links, link exchanges and submissions in directories in the last few posts.

I will be publishing more tips on Article Marketing - Writing articles and submitting your article to article directories.

Press Release distribution - Writing Press Release and Submitting to Press Release sites like PRWeb in the forthcoming posts

Link Building Strategies - Part 3

Tip #1 Obtain links from your contacts(business partners). They should be having partners page from where they can link to your website.

Tip #2 Distribute your press release. Press Release Distribution are of two types free and paid.

Tip #3 Join forum discussions. Create a profile and you can link back to your website from your profile page. Ensure that you participate actively in the discussions.

Tip #4 Request for testimonials from your clients and offer a discount in return for publishing testimonial in their website.

Tip #5 Become a member of industry related association and add a link to the profile.

List of Free SEO Directories

Link Building Strategies - Part 2

Internal Link Building Strategies

Tip #1 For your site navigation use text based navigation or an image based navigation. Make sure that your navigation is proper with anchor text for text based link and relevant alt attributes for image based link. This will help search engines to crawl the links easily.

Tip #2 Use a site map(HTML/XML). A sitemap is very useful for visitors and for search engines.

Tip #3 Maintain a consistency in your linking behavior. If you link to your home page from other pages always follow the uniform link pattern.

Tip #4 Use breadcrumbs navigation for usability and differentiation.

Tip #5 Identify the pages that you mostly link to in your website. You can link to the other important pages in your website from that page.

Link Building Strategies - Starter Tips

Tip #1 Use Yahoo to search for the websites that had mentioned your business name

yourcompany -linkdomain:yourcompany.com

Feed your company name and domain name in the above query. The query will fetch the list of websites with your business name. Contact the webmasters of the site that has mentioned your business name but haven't linked to your site.

Tip #2 use Yahoo to search for the websites that had mentioned your name

Your Name -linkdomain:yourcompany.com

Feed your name and domain name in the above query. The query will fetch the list of websites with your name. Contact the webmasters of the site that haven't linked to your site to gain back link.

Tip #3 Most people visit blogs every day. If you are visiting your favorite blogs everyday leave a comment. That will help in gaining a back link

Tip #4 If your company owns many websites link these websites categorically or link the relevant websites to your main website

Tip #5 Article Marketing is an effective way to gain back links. Use spell check in your article because people will link to the content that's free of grammatical errors.

Tip #6 Create a page and provide information about how webmasters can link to your website. Provide the URL, Logo and anchor text they can use.

Link Building Strategies for beginners

Sorry for a long break! Here I go with Link Building Strategies...To start with let's review on gaining links from other websites to make search engines crawl your website quickly.

1. Search for the websites that offers the same products/services as you. Filter out the websites and contact the webmasters.
2. You could gain links by writing guest posts for relevant websites in your niche and write posts about your products/services for websites that are moderately related to your niche.
3. Check for the websites that link to your competitors. Write to them and try to get linking from their website as well.

Lot more tips to continue Link Building Strategies in future sessions.