Actual Page Rank / Toolbar Page Rank

Google sends out its Googlebot to crawl URLs and it caches a copy in the Google Server. Then this server compress and stores the crawled web pages into a database.

An Indexer parses the web pages in the database and saves the links in the anchor file. From this anchor file google generates the backlink(inbound) links database that is used to calculate Real PageRank.

Google updates your backlink count on a monthly basis. When the count is updated you will start seeing a change in your webpage rankings as your website is given a credit.

The toolbar PageRank is a logarithmic scale of 10. This is only a scale of real pagerank. And the real pagerank is the only factor that is used to determine Google's search engine listings.

Here is an example to derive a toolbar pagerank:

Real PageRank	Toolbar PageRank
1 – 10	1
10 – 100	2
100 – 1000	3
1000 – 10000	4
10000 - 100000	5

External Ranking Factors - Part 1

The quality of back links(inbound links) plays a major role in determining the page rank. The main factor that influence Search Engine Ranking Position is the quality and the number of relevant inbound links otherwise known as link citation, link popularity.

Link Citation/Link Popularity

Many people consider the number of inbound links but you should be considering link importance as well.

Link Citation otherwise known as citation index is used by search engines to evaluate the inboud links to the site.

Let's review the Actual Google Page Rank and Google Toolbar Page Rank in the next couple of sessions

Internal Ranking Factors - Part II

Navigation

If your site has a navigation menu, use keywords to link the pages listed in the navigation menu.

Keywords in URLs

Use keywords in the URLs to gain a good search result position

Number of Pages

Keep adding new pages and information to your site. Publish news, press releases, articles, how-to-articles, tips and resources, etc. This will help for gaining rank.

Optimize for one keyword/page

Try optimizing your page for one keyword phrase. Keep the numbers less dont try to optimize a page for 5-10 phrases.

optimizing your home page

Optimize the home page of your site for important keyphrases. Home page is most likely to get to the top of search engine lists.

Internal Ranking Factors - Part 1

Internal and External ranking factors influence your position in search engine results. Let's review the internal factors.

Title Tag

Most important tag for Search Engines. The targeted keywords you choose must be used in this tag. Important keywords must be placed in the title tag.Limit the length of the title as the search engines displays the first 50-80 characters of the title tag.

Description Meta tag

This tag should be brief but it should be informative as this appears in the search engine results. It must contain keywords that is displayed in the title as well.

Keywords Meta tag

Keywords meta tag does not influence the search engine listings. Most people ignore this tag. You could use the keywords used in the page content.

Keywords in links

Use your targeted keywords in the inbound and outbound links this can slightly improve your page rank.

ALT attribute in images

The "Alternative Text" of images that are linked to other pages is counted by the search engines. You should use the keywords in ALT attribute.

Content on a page

The page content must have 500-3000 words. More number of words increase the search engine visibility.

Keyword Density

Keyword Density is a measure of keyword expressed as a percentage. For example if you are using the keyword "software" 6 times on a page containing 100 words then the keyword density is 6%.

The keyword density is one of the critical factor. If low, the search engines may not consider. If high, search engines may think spam. High keyword density or low keyword density will lower your webpage position in the search engine listings.

Keyword Placement

The targeted keyword or keyphrase must be closer or in the beginning of a paragraph so that it appears more important. Use the targeted keyword in H1 & H2 tags. Search Engines pay more attention to these tags.

Keyword Research Tools

Before writing a web copy for your products/services you have to select the right keywords. The keyword selection depends on on the factors such as your target market, keyword search volume, keyword popularity.

Let's review the keyword research tools that will help you to select the right keywords.

Google search based keyword tool- You can use it for free. But it is more useful for your paid campaigns as it lists data like monthly searches, competition, bid suggestions, keywords in your URL, Keyword categories, etc.

SEMRush - Using this tool you can get the list of keywords for your site and discover competitor sites. The only disadvantage of this tool is you cannot use the tool for local keyword research because it only uses google.com.

Let's review about more tools in the forthcoming sessions.

Organize your anchor text for One Way Link Building

One-Way Link Building helps you to get long term SEO Benefits. One-Way Link Building will help you to gain more search engine traffic and in turn leading to higher conversion rate.

Now let's review on how to optimize the anchor text to build links.

The anchor text, link label or link title is the visible, clickable text in a hyperlink. Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination. - Wikipedia

Let me summarize few key points for you to remember when you build links

• Choose your target keyword or keyphrase for a landing page
• For your internal links, make sure that the links have the targeted keywords as anchors.
• Do not repeat the anchor phrases. Get links using varied anchor phrases. Make sure you do not repeat the same anchor.
• Make a note of anchor text you use for links from websites.

List of Free Press Release Distribution Sites

1888PressRelease.com

24-7 Press Release

AddPR.com

BizEurope.com

eCommWire.com

Express-Press-Release.com

Free-News-Release.com

Free-Press-Release.com

Free-Press-Release-Center.info

FreePressIndex.com

FreePressRelease.co.cc

FreePressReleases.co.uk

i-Newswire.com

IndiaPRWire.com

MediaSyndicate.com

MyFreePR.com

NewswireToday.com

PageRelease.com

PR.com

PR9.net

PR-Inside.com

PRCompass.com

PRlog.com

PRurgent.com

PRzoom.com

PressAbout.com

PressBox.co.uk

PressFlow.co.uk

PressMethod.com

PressRelease.com

PressReleasePoint.com

TechPRSpider.com

TheOpenPress.com

Press Release Traffic

One of the best way to increase traffic to the website and gain backlinks. But most people fail to take advantage of the exposure they could get by submitting press releases.

If you launch a product/service or you update your product/service then write a press release and submit them using free and paid press release distribution services.

You could generate 1000's of links for your website by submitting your press release.

14 Dofollow Links

Source: Search Engine People Blog

Social Media Links:

Vox.com – Can add links to your profile. No custom anchor text but you can add as many links as you want.

Oyax.com – Get a dofollow profile link. Can also bookmark some of your pages and get dofollow links with custom anchor text.

Tipd.com – Get a dofollow profile link. No custom anchor text.

Stylehive.com – Can add links, with custom anchor text, to your profile.

Dailybooth.com – Dofollow profile links. Can have as many as you want. No custom anchor text though.

Tigweb.org - All links are dofollow. Can use html in your bio resulting in custom text.

Reddit.com – Two or more votes gets you a followed link.

Directory Links:

Roask.com – New(ish) directory where many inner pages are indexed. Acceptance rate is decent with less than a 2-week wait. Custom anchor text allowed. Links are dofollow.

TheEducationDirectory.org – New directory for educational related sites. Dofollow links with custom anchor text.

Directory.Ubdaily.com – Dofollow links. No custom anchor text. Fast acceptance though

Ecommerce Links:

Kaboodle.com – For ecommerce sites with products. You can create a themed list of your favorite merchandise from across the web. Links are dofollow.

Content Publication Links:

Information-Online.com – Post information or news related to your company and embed links within the content. Links are dofollow with custom anchor text.

Work.com - Create a guide related to your industry and include dofollow links within. Can use custom anchor text.

RoundArticles.com – Post an article and, using custom anchor text, include dofollow links within.

Obviously this isn’t the ‘be all and end all’ of lists but it should provide you with a place to start, or at the very least, teach you some of the criteria to look for when evaluating backlink prospects. If you're aware of any other such sites, please consider sharing by leaving a comment.

One Way Link Building Strategies

One Way link building is one of the best link building strategy and is more difficult type of link to achieve as well. One Way links are nothing but links to your website from other sites.

I'm listing down the ways to build one way links.

- Article Marketing
- Directory Submissions
- Press Release Marketing
- Blogger Reviews/Comments
- Video Marketing
- Social Media Marketing

By implementing these seven ways to build one-way links you will get solid positions in search engine ranking.