One-Way Link Building helps you to get long term SEO Benefits. One-Way Link Building will help you to gain more search engine traffic and in turn leading to higher conversion rate.
Now let's review on how to optimize the anchor text to build links.
The anchor text, link label or link title is the visible, clickable text in a hyperlink. Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination. - Wikipedia
Let me summarize few key points for you to remember when you build links
- Choose your target keyword or keyphrase for a landing page
- For your internal links, make sure that the links have the targeted keywords as anchors.
- Do not repeat the anchor phrases. Get links using varied anchor phrases. Make sure you do not repeat the same anchor.
- Make a note of anchor text you use for links from websites.
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