The quality of back links(inbound links) plays a major role in determining the page rank. The main factor that influence Search Engine Ranking Position is the quality and the number of relevant inbound links otherwise known as link citation, link popularity.
Link Citation/Link Popularity
Many people consider the number of inbound links but you should be considering link importance as well.
Link Citation otherwise known as citation index is used by search engines to evaluate the inboud links to the site.
Let's review the Actual Google Page Rank and Google Toolbar Page Rank in the next couple of sessions
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