If you are interested in improving your search engine rankings, this one is for you. One of the criteria Google and other website index engines will ding a site on is duplicate content. The trouble is, with WordPress, many of us are duplicating content without even knowing it. But the good news is, there’s an easy fix.
The issue stems from the many, many ways WordPress allows the reader to access a particular page. Let’s say we innocently publish a simple post call “Innocent Simple Post.” In doing so, we’ve likely created several different possible URLs:
http://www.yoursite.com/archive/innocent-simple-post
http://www.yoursite.com/tag/innocent-simple-post
http://www.yoursite.com/category/innocent-simple-post
Of course, this depends on how your WordPress is configured, but you get the idea. Google and other search engines will see several distinct URLs, but each with the exact same content. Then the power of one page is distributed over three pages. Better to have one strong page, then several weak pages. Essentially, all we need to do is tell Google and the others to chill out and only index one page.
First, if you are not already running the All-In-One-SEO plug-in on your site, get it and install it directly. (This is one of those core plug-ins, no blogger should be without.) Second, let’s tell Google and the others to knock off all the silliness. Log into your WordPress admin, click on Settings, then click “All in One SEO.” Near the bottom of the page there are some checkboxes for “Use noindex for Categories,” “Use noindex for Archives” and “Use noindex for Tag Archives.“ Checking one of those will tell site crawlers and spiders to ignore pages under each respective umbrella. Pick two of those three boxes and check them. Personally, I’d say leave “categories” in there as that is the most valuable keyword of the bunch, but there is some debate on that. Now “Innocent Simple Post” will only be indexed once and its content will be deemed more valuable than it would have had it been distributed between “three” pages.
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density, prominence and its position in the search engine. This free tool also lists down the adwords cost for each keyphrase.
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combination of Wordtracker and overture. The tool helps you to find how often phrases are searched for and you can get keyword suggestions from the results.
Demographic targeting: Select your desired audiences on Yahoo! sites by age and gender, and automatically adjust your bids when we find a match for your targeting preferences. Demographic targeting lets you take advantage of Yahoo!’s wide user base and deep understanding of our audience. It uses a bid adjustment model, so you can you specify a premium bid amount for desired audience segments, without losing other traffic volume.
Ad scheduling (dayparting): If the people you most want to reach are only online at certain times of the day, or your business is only open during certain hours, you can select the time of day and day of the week during which you’d like your campaigns to run. This lets you schedule ads to be shown according to users’ time zones or your account’s time zone. Ad scheduling can be applied at the campaign or ad group level.
ZIP code-level geo-targeting: This gives you more control over how geo-targeting is used in your campaigns. You can mix and match geo-targeting settings at different levels within the same campaign or ad group. Our dynamic mapping features help you select individual ZIP codes and ZIP codes surrounding them.
In the Keywords tab you have several tools that help you focus on what matters to you.
First, you can customize columns to show only the metrics you care about and in the order you want. You can then use filters to focus on keywords that match a certain criteria. For example, you might only want to look at keywords that aren't converting well. Filters let you hone on what's important. You can find examples of good filters to try in this Help Center article.
And once you know what you're looking for, you can put AdWords on the look out. Using custom alerts you can tell AdWords what changes are important to you and be alerted when they happen both in your account and via email. For example, using filters you identify your best converting high volume keywords. You could create an alert to be notified if the conversion rate on those keywords drops compared to last week.
If you're working through a My Client Center account, note that you'll need to log in directly to an individual AdWords account to set custom alerts for now.
Changing many things at once
Once you've found what's important, the new interface makes it easier to make bulk changes to your keywords. First off you can select many keywords at once and click Edit to open up all fields for editing. To save time, you can do this all with your keyboard: select keywords with X, move up and down rows using J and K, and press E to get into edit mode. If you want to select a consecutive list of keywords, select the first keyword then hold the Shift key, and then click the last keyword you want selected.
While in edit mode, you can pause keywords, adjust your Max CPC, change the destination URL, and switch the match type. You can also copy bids and destination URLs to all rows. We've also recently added the ability to raise all applicable keyword bids to their first page CPC. From edit mode, just click Prefill all CPCs to first page bid.
You can also use spreadsheet editing to make bulk changes. Spreadsheet editing lets you work with your keywords as if you were using a spreadsheet. You can use formulas, copy and paste, and even find and replace. You'll find spreadsheet editing by clicking More actions then Spreadsheet edit. Remember that spreadsheet editing can only be done within an ad group.
