Demographic targeting: Select your desired audiences on Yahoo! sites by age and gender, and automatically adjust your bids when we find a match for your targeting preferences. Demographic targeting lets you take advantage of Yahoo!’s wide user base and deep understanding of our audience. It uses a bid adjustment model, so you can you specify a premium bid amount for desired audience segments, without losing other traffic volume.
Ad scheduling (dayparting): If the people you most want to reach are only online at certain times of the day, or your business is only open during certain hours, you can select the time of day and day of the week during which you’d like your campaigns to run. This lets you schedule ads to be shown according to users’ time zones or your account’s time zone. Ad scheduling can be applied at the campaign or ad group level.
ZIP code-level geo-targeting: This gives you more control over how geo-targeting is used in your campaigns. You can mix and match geo-targeting settings at different levels within the same campaign or ad group. Our dynamic mapping features help you select individual ZIP codes and ZIP codes surrounding them.
Here goes the link to the short tutorial that explains in detail how each of the above feature works:
To read the complete post, Click Enhancements to targeting features help advertisers get more relevant traffic from Content Match
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