Friday, January 29, 2010
Thursday, January 28, 2010
Lower Bounce Rates = Right Audience
Why should you lower your bounce rate?
Say if you have 1,00,000 unique visits to your website but you have a 70% bounce rate which means 70% of your traffic is useless. Your website has failed to engage with visitors.
Measuring unique visits is an useful metric for marketing. However having a low bounce rate you can stay assured that you are reaching the right audience.
Say if you have 1,00,000 unique visits to your website but you have a 70% bounce rate which means 70% of your traffic is useless. Your website has failed to engage with visitors.
Measuring unique visits is an useful metric for marketing. However having a low bounce rate you can stay assured that you are reaching the right audience.
Follow Changes to any Website - Google Reader's new feature
Google recently rolled out a change in Google Reader that lets you create a custom feed to track changes on web pages that doesn't have its own RSS feed. This feature enables to follow on web pages for changes.
For full story, visit http://googlereader.blogspot.com/2010/01/follow-changes-to-any-website.html
For full story, visit http://googlereader.blogspot.com/2010/01/follow-changes-to-any-website.html
Tuesday, January 19, 2010
URL Rewriting Tools
Before listing down the tools that can be used for URL Rewriting I would like to brief on URL Rewriting(for beginners)
What is "URL Rewriting"?
Dynamic websites has variables in the URL that instructs the site on information that needs to be shown to the user. The problem with dynamic URLs are they are not search engine friendly. URL rewriting is the quickest way to modify dynamic URLs to static URLs. Rewritten URLs appear more search engine friendly and relevant.
Here goes the list of websites that has instructions and tools to help you with your URL Rewriting:
http://www.webconfs.com/url-rewriting-tool.php
http://www.iwebtool.com/htaccess_url_rewrite
http://www.seochat.com/seo-tools/url-rewriting/
http://www.linkvendor.com/seo-tools/url-rewrite.html
http://www.webmaster-toolkit.com/mod_rewrite-rewriterule-generator.shtml
http://www.akamarketing.com/mod-rewrite-tool.php
http://www.syncrat.com/articles/rewriting-urls-with-mod-rewrite-apache-url-rewrite-tool
http://www.promotefirst.com/resources/seo-tools/free-htaccess-url-rewrite-tool/
http://tools.lilengine.com/rewriter/
What is "URL Rewriting"?
Dynamic websites has variables in the URL that instructs the site on information that needs to be shown to the user. The problem with dynamic URLs are they are not search engine friendly. URL rewriting is the quickest way to modify dynamic URLs to static URLs. Rewritten URLs appear more search engine friendly and relevant.
Here goes the list of websites that has instructions and tools to help you with your URL Rewriting:
http://www.webconfs.com/url-rewriting-tool.php
http://www.iwebtool.com/htaccess_url_rewrite
http://www.seochat.com/seo-tools/url-rewriting/
http://www.linkvendor.com/seo-tools/url-rewrite.html
http://www.webmaster-toolkit.com/mod_rewrite-rewriterule-generator.shtml
http://www.akamarketing.com/mod-rewrite-tool.php
http://www.syncrat.com/articles/rewriting-urls-with-mod-rewrite-apache-url-rewrite-tool
http://www.promotefirst.com/resources/seo-tools/free-htaccess-url-rewrite-tool/
http://tools.lilengine.com/rewriter/
Tuesday, January 12, 2010
Tools for ORM(Online Reputation Management)
http://www.backtype.com/ - Shows the number of comments made on your website/products/services in social media sites.
http://www.123people.com - People centric search engine that merges your profile information from social media websites and presents an executive summary.
http://samepoint.com - Helps you check your online popularity. Samepoint combines the results from social networking sites, bookmarking sites, wikis and more. Samepoint highlights the positive and negative keywords used in your documents.
A screenshot from samepoint when a did a search for myself.
http://www.123people.com - People centric search engine that merges your profile information from social media websites and presents an executive summary.
http://samepoint.com - Helps you check your online popularity. Samepoint combines the results from social networking sites, bookmarking sites, wikis and more. Samepoint highlights the positive and negative keywords used in your documents.
A screenshot from samepoint when a did a search for myself.
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