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Thursday, January 28, 2010

Lower Bounce Rates = Right Audience

Why should you lower your bounce rate?

Say if you have 1,00,000 unique visits to your website but you have a 70% bounce rate which means 70% of your traffic is useless. Your website has failed to engage with visitors.

Measuring unique visits is an useful metric for marketing. However having a low bounce rate you can stay assured that you are reaching the right audience.

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