Google introduced a new feature of AdWords called AdWords Comparison Ads. With this feature Adwords advertisers can now compare their offers easily and get more valuable qualified leads. However this feature will be available only for limited number of advertisers in mortgage/refinance space in select U.S. states.
To read the complete story follow the link - http://adwords.blogspot.com/2009/10/introducing-adwords-comparison-ads.html
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