Internal and External ranking factors influence your position in search engine results. Let's review the internal factors.
Title Tag
Most important tag for Search Engines. The targeted keywords you choose must be used in this tag. Important keywords must be placed in the title tag.Limit the length of the title as the search engines displays the first 50-80 characters of the title tag.
Description Meta tag
This tag should be brief but it should be informative as this appears in the search engine results. It must contain keywords that is displayed in the title as well.
Keywords Meta tag
Keywords meta tag does not influence the search engine listings. Most people ignore this tag. You could use the keywords used in the page content.
Keywords in links
Use your targeted keywords in the inbound and outbound links this can slightly improve your page rank.
ALT attribute in images
The "Alternative Text" of images that are linked to other pages is counted by the search engines. You should use the keywords in ALT attribute.
Content on a page
The page content must have 500-3000 words. More number of words increase the search engine visibility.
Keyword Density
Keyword Density is a measure of keyword expressed as a percentage. For example if you are using the keyword "software" 6 times on a page containing 100 words then the keyword density is 6%.
The keyword density is one of the critical factor. If low, the search engines may not consider. If high, search engines may think spam. High keyword density or low keyword density will lower your webpage position in the search engine listings.
Keyword Placement
The targeted keyword or keyphrase must be closer or in the beginning of a paragraph so that it appears more important. Use the targeted keyword in H1 & H2 tags. Search Engines pay more attention to these tags.
Wednesday, August 12, 2009
Monday, August 10, 2009
Keyword Research Tools
Before writing a web copy for your products/services you have to select the right keywords. The keyword selection depends on on the factors such as your target market, keyword search volume, keyword popularity.Let's review the keyword research tools that will help you to select the right keywords.
Google search based keyword tool- You can use it for free. But it is more useful for your paid campaigns as it lists data like monthly searches, competition, bid suggestions, keywords in your URL, Keyword categories, etc.
SEMRush - Using this tool you can get the list of keywords for your site and discover competitor sites. The only disadvantage of this tool is you cannot use the tool for local keyword research because it only uses google.com.
Let's review about more tools in the forthcoming sessions.
Friday, August 7, 2009
Organize your anchor text for One Way Link Building
One-Way Link Building helps you to get long term SEO Benefits. One-Way Link Building will help you to gain more search engine traffic and in turn leading to higher conversion rate.
Now let's review on how to optimize the anchor text to build links.
The anchor text, link label or link title is the visible, clickable text in a hyperlink. Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination. - Wikipedia
Let me summarize few key points for you to remember when you build links
- Choose your target keyword or keyphrase for a landing page
- For your internal links, make sure that the links have the targeted keywords as anchors.
- Do not repeat the anchor phrases. Get links using varied anchor phrases. Make sure you do not repeat the same anchor.
- Make a note of anchor text you use for links from websites.
Wednesday, August 5, 2009
Press Release Traffic
One of the best way to increase traffic to the website and gain backlinks. But most people fail to take advantage of the exposure they could get by submitting press releases.
If you launch a product/service or you update your product/service then write a press release and submit them using free and paid press release distribution services.
You could generate 1000's of links for your website by submitting your press release.
Tuesday, August 4, 2009
14 Dofollow Links
Source: Search Engine People Blog
Social Media Links:
Vox.com – Can add links to your profile. No custom anchor text but you can add as many links as you want.
Oyax.com – Get a dofollow profile link. Can also bookmark some of your pages and get dofollow links with custom anchor text.
Tipd.com – Get a dofollow profile link. No custom anchor text.
Stylehive.com – Can add links, with custom anchor text, to your profile.
Dailybooth.com – Dofollow profile links. Can have as many as you want. No custom anchor text though.
Tigweb.org - All links are dofollow. Can use html in your bio resulting in custom text.
Reddit.com – Two or more votes gets you a followed link.
Directory Links:
Roask.com – New(ish) directory where many inner pages are indexed. Acceptance rate is decent with less than a 2-week wait. Custom anchor text allowed. Links are dofollow.
TheEducationDirectory.org – New directory for educational related sites. Dofollow links with custom anchor text.
Directory.Ubdaily.com – Dofollow links. No custom anchor text. Fast acceptance though
Ecommerce Links:
Kaboodle.com – For ecommerce sites with products. You can create a themed list of your favorite merchandise from across the web. Links are dofollow.
Content Publication Links:
Information-Online.com – Post information or news related to your company and embed links within the content. Links are dofollow with custom anchor text.
Work.com - Create a guide related to your industry and include dofollow links within. Can use custom anchor text.
RoundArticles.com – Post an article and, using custom anchor text, include dofollow links within.
Obviously this isn’t the ‘be all and end all’ of lists but it should provide you with a place to start, or at the very least, teach you some of the criteria to look for when evaluating backlink prospects. If you're aware of any other such sites, please consider sharing by leaving a comment.
Monday, August 3, 2009
One Way Link Building Strategies
One Way link building is one of the best link building strategy and is more difficult type of link to achieve as well. One Way links are nothing but links to your website from other sites.
I'm listing down the ways to build one way links.
- Article Marketing
- Directory Submissions
- Press Release Marketing
- Blogger Reviews/Comments
- Video Marketing
- Social Media Marketing
By implementing these seven ways to build one-way links you will get solid positions in search engine ranking.
I'm listing down the ways to build one way links.
- Article Marketing
- Directory Submissions
- Press Release Marketing
- Blogger Reviews/Comments
- Video Marketing
- Social Media Marketing
By implementing these seven ways to build one-way links you will get solid positions in search engine ranking.
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