Which post-Thanksgiving shopping day gives the biggest online bang?
While most people identify the day after Thanksgiving—or “Black Friday”—as the biggest shopping day of the year for in-store sales, some new Yahoo! research shows that the day of turkey leftovers may actually be turning into the new “Cyber Monday.”
The Yahoo! Network Insights team looked back at last year’s consumer patterns to help marketers improve their sales during this critical time of year. Online advertising effectiveness on Black Friday and Cyber Monday—the Monday after Thanksgiving, traditionally the biggest day for online sales—was analyzed and compared to data in the preceding four weeks of November.
For more details, please see the complete post on the Yahoo! Advertising Blog.
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