One of the key features of Yahoo! lets users filter results by website. Starting Oct 8th, the sponsored ads appears for those filtered search results.
Highlights from Jeff Hecox post in Yahoo! Search Marketing Blog
What does this mean for advertisers?
All advertisers will still get the same chances at clicks before any filtering takes place. But those advertisers whose sites show up as a filtering option will get further opportunities for clicks when their ad shows up in the narrowed results—without any competing ads. And the ads may be more relevant to consumers, as our systems take the user’s choice into account.
(FYI, the domains our system uses to filter results are chosen based on a number of factors, such as their listings’ quality, popularity and user response.)
The filtering option, along with the other cool features added to Yahoo! Search last month, is designed to increase relevancy and user control of the search experience. And when results are more relevant to consumers, that can translate to a better return for advertisers.
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