Crown Peak launches New Content Targeting and Testing Tool

Cown Peak's new online marketing tool lets you create and manage the content and your campaigns through a easy-to-use interface.

Detailed listing of the tool's features - Source: www.crownpeak.com

Manage Testing

1. A/B, or A/B/C or A/B/C/D (you get the idea) all the way through Multivariate testing built right into the product. Test content wherever it lives: your Web site, landing pages, microsites, email, display advertising or social networks.

2. Get split test measurements in real time and know exactly which version of your content or which campaign is actually driving results.

3. Promote or demote content, pages or versions based on defined success metrics like page views, conversions or clicks.

4. Simple, easy-to-understand reporting gives you exactly the info you need to quickly make creative and content publishing decisions.

5. Syndicate and distribute “champion” content to provide ongoing SEO benefits.

Ad Testing

1. Track and manage content in flash or static banner ads or in social media as well as the impact of change on the click-through or conversion rate.

2. Optimize advertising content in the same, easy-to-use interface that you utilize for all your Web content management.

3. Combine ad testing with landing page testing to know exactly where and how to optimize conversion rates and content.

Segment and Target Content

1. Easily create “playlists” of criteria to create your audience segments.

2. Target all kinds of content – from single snippets on a page to the entire page to groups of visitors based on audience criteria you define.

3. Target content to audience segments based on implicit and behavioral criteria such as referring URL, geography, time of day, ad campaign etc.

4. Easily re-use targeting groups for any new snippet of content you create.
   

Automate Content and Campaign Management

1. Schedule both tests and targeted content to go live and retire on specific dates

2. Automatically direct your visitors based on rules you establish such as time of day, referring media (e.g. ad vs. email or organic vs. paid search).

3. Use workflow to trigger email notifications of campaign milestones such as number of conversions, or temporary promotions.

4. Automate approval processes of content before it goes live.
   

Run The Whole Site Or Just Part Of It

1. Unlike other systems there’s no software to install or manage on your servers, it’s completely on demand.

2. Use the CrownPeak Online Marketing Suite to control your entire site, or just plug in a few snippets of code for your "persuasive content" and use CrownPeak as a marketing layer on your existing infrastructure.