Google Alerts
Google alerts lets you track competitor's company, their employees, product launches,new features, blogs, public profiles, photos,videos and more.
Yahoo Site Explorer
You can find who is linking to your competitors using Yahoo Site Explorer
SocialMention
By entering your competitor's name or keyword SocialMention will help you track how many times the term was mentioned in different in blogs and social media websites and it allows you to export this information.
Twitter
You can follow your competitors and their employees on Twitter. You could also follow the people your competitors follow.
Twitter Search
You can create and save twitter searches to track competitors keywords, product names and more.
Quarkbase
By submitting your competitors URL quarkbase lists you the most popular pages of your comeptitors and the websites where they have been distributed and the number of subscribers and more.
Compete
Compete lets you know the unique visitors, keywords to a particular website.
SEO for Firefox
Firefox plugin from Aaron Wall that gives you information on a site's PageRank, number of links at a certain page, popularity in social media, directory listing and more.
copernic.com
Copernic will search for new content on your competitor's web pages and then sends you an email on what is changed(keywords, new product pages, etc).
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