Most important factors that help your website to get properly indexed by search engines

Before posting the tips for submitting your website to search engines thought I should brief a little on most important factors to get your website properly indexed by the search engines.

The factors are

1. Title Tag
2. Meta tags: Description & Keywords
3. Body Text (nothing but a brief description of what you should write usually in the index page)

Title Tag: Title of your web page. To frame a title tag you need to identify the most important keyword phrases that are relevant to your company, products and services.

The title tag is so important because the search engines matches the search queries with the words in the title tag so you must include the targeted keyphrases that describes your business.

It should be of 60 characters in length

Meta Tags:

Description: The description tag is used to describe your business using the targeted keyphrases. The information in the description tag is used by the search engines to summarize your website in the search listings.

It should be of 2 lines(25-30 words) in length.

Keywords: Keyword tag is nothing but the list of "keyword phrases" that describes the theme of your website and it should in the order of importance. Never include the keywords that are not relevant to your theme. Avoid duplicate list.

Body Text: Describe about the scope of your website, your business, products/services you offer, etc. The copy should include the "keyword phrases" that are present in the title and meta tags. This will help the search engines to understand that the key phrases are very important and relevant to your website theme. Good quality contents will help you to increase your search engine rankings.

The next session will brief on submitting websites to search engines.